Digital tracking is everywhere, and the data is for sale.

Personal data is less valuable when the person doesn't exist.

Just through your daily browsing, social media, and news consumption, you probably already give away way too much information to people who don't know you and have no business building a profile on you.

But with just a little bit of digital footwork, you can improve your privacy through the use of obfuscation, deception, and treachery. We're here to help.

The point

Every thing you do leaves a trace.

Whether intentional or unintentional, your network activity is tracked by first parties (the content you visit), third parties (the services they use to track user activity), and then gets sold to whoever wants it. And while you've been sold the importance of "identity authentication" for decades now, the reality is a little more complex.

We posit that, in fact, the solution is more along the lines of eroding the value of the data these entities collect by "poisoning the well", as it were. Kind of like signing a petition you disagree with, using a name like "Donald Duck".

As it turns out, there's a lot of value in leaving a false trail; it wastes effort, and devalues the data, rendering its effectivity diminished, and, most importantly, less commercially viable. Because that's what it's likely going to end up being all about. Make the bad behavior less viable, commercially.

01

Create Sock Puppet Accounts

Nothing will stop the surveillance on your habits and traffic, but you can render it less useful by untethering it from your actual personhood.

02

No Comment

Regarding social media use, remember that if you do not pay for a product, then you are the product. That said, if you cannot control your urge to self-surveil, you can, at minimum, misattribute it to someone who never existed.

03

All Accounts Are Disposable

Don't get too attached to the data. It was never yours to begin with, and you can set up a brand new account with a brand new identify right now if you want to.

First Step

Create a profile.
Or 2 or 3.

First, establish some fundamental facts about "you". You can use this handy profile generator to create a sketch, tweak the details to your personal liking, and then save them as a txt file on a thumb drive. Maybe encrypt it, if you're feeling saucy.

Profile Generator

sface26.png Name:
Etha Evans

Address:
2943 Orizaba Ave
Gilbert, Iowa 58501

Phone:
202-225-3861

Social Security Number:
486-86-9936

Credit Card Number:
Amex: 348623902332253

Expiration Date:
11/2026

Security Code:
189

Birthdate:
1943-08-30

SECOND STEP

Sign up for accounts

Sign up for a free email account. Use that free email account to sign up for another free email account. Then use them to validate requests as you sign up for other accounts.

Real Talk: Are your sock puppet accounts still being tracked? Sure. But now it's Biff McGee that's being tracked, not $yourname. Is that enough to keep you out of court if you commit crimes? Hell no, of course not. But it makes it a lot more legwork for the people that can simply buy your data on the commercial surveillance data market to make that actionable for their nefarious purposes. If you're looking for advice on how to avoid Scotland Yard, you're in the prong place. And you'll probably be in jail soon enough if Google is what led you here.